Privacy Notice

1. Information We Collect

We may collect or receive information about you when you access or use our website, platform, and related services (collectively, the "Platform"), create or manage an account, connect third-party services, communicate with us, or otherwise interact with us. The information we collect depends on how you use the Platform, the features you enable, and your device and account settings. Not all categories of information described below will be collected or received about every user.

The information we collect may include the following categories:

• Basic Identifying Information. Information you provide directly to us, such as your name, email address, username, organization or company name, role or title, login credentials (stored in encrypted or hashed form), and authentication data from supported identity providers. We collect this information so you can create an account, access the Platform, and communicate with us.
• Affiliate Network Credentials and Connected Account Information. Information you provide to connect affiliate networks, platforms, or other third-party services to the Platform, such as account identifiers, authentication credentials, access tokens, or API keys. We store and use this information only to the extent necessary to authenticate connections, retrieve data, and provide the Platform's reporting and analytics functionality.
• Commercial, Transaction, and Program Data. Information associated with affiliate programs and performance, including transaction-level data, publisher or partner information, commission data, click and conversion activity, earnings and revenue data, program settings, and related metadata. This information may be provided by you, uploaded by you, or retrieved automatically from connected third-party networks and platforms.
• Payment and Billing Information. Payment-related information necessary to process subscriptions or fees. Payment information is collected and processed by our third-party payment processor, and we do not store full payment card numbers on our systems.
• Device and Other Online Identifiers. Information we collect automatically when you access or use the Platform, such as internet protocol (IP) address, browser type, device identifiers, operating system, session identifiers, login timestamps, cookies, and similar technologies. For more information about our use of cookies and similar technologies, see our Cookie Notice below.
• Internet or Other Network Activity. Information about your interactions with the Platform, including pages viewed, features used, navigation paths, time spent on the Platform, error logs, and performance or usage analytics. This information may be collected automatically through cookies, server logs, analytics tools, and similar technologies.
• Geolocation Information. General location information derived from IP address or similar data, such as city, state, or ZIP code, which we may use for security, analytics, and operational purposes.
• Information from Third Parties. Information we receive from third-party services you choose to connect to the Platform, such as affiliate networks, analytics providers, or identity providers. This may include account identifiers, performance data, transaction reports, authentication data, and related information. We may also collect publicly available information related to publishers, partners, or companies, such as publicly listed websites or business information.

Some information processed through the Platform is provided by users or obtained from third-party services at the direction of users through connected accounts and integrations. We do not control the content of such information and rely on users and third parties to ensure that any information provided to us is collected, used, and shared in compliance with applicable law. Users are responsible for ensuring they have the necessary rights and permissions to provide such information to the Platform.

We do not intentionally collect sensitive personal information as defined under applicable law, except as necessary to provide the Platform or as otherwise permitted by law.

2. How We Use Personal Information

We process information made available through connected third-party services solely to provide the Platform's functionality and at the direction of our users.

We may use your personal information for the following business and commercial purposes:

• To Operate, Maintain, and Support the Platform. To support our core business functions, including providing and maintaining the Platform; authenticating users; enabling connected third-party services; processing payments; providing customer support; managing internal operations; and protecting the security and integrity of our systems.
• To Communicate with You. To communicate with you about the Platform, including account-related messages, service announcements, feature updates, security notifications, billing notices, onboarding and training communications, and marketing or promotional messages, which you may opt out of as permitted by law.
• To Improve and Develop Our Products. To improve, develop, and optimize our Platform, including monitoring and analyzing usage, conducting internal research and analytics, testing new features, diagnosing and resolving technical issues, improving performance and user experience, and developing new products or functionality.
• Analytics, Aggregation, and Insights. To conduct statistical and other business analysis of Platform usage and performance. We may use aggregated, de-identified, or anonymized information to analyze trends, generate insights, develop benchmarks, support forecasting or modeling, and improve our products and services. Such information is used in a manner designed not to identify individual users or customer-specific data.
• Legal, Compliance, and Security Purposes. To detect, prevent, and address fraud, security incidents, and other harmful or unlawful activity; comply with applicable laws and regulations; respond to lawful requests and legal process; enforce our terms and policies; resolve disputes; and protect the rights, property, and safety of our business, users, and others.
• Business Transfers. To perform or support a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy, in which personal information may be transferred as part of the transaction, subject to applicable legal protections.

3. How We Disclose Your Personal Information

We may disclose your personal information in the following circumstances:

• Within Our Corporate Organization. We may disclose personal information within our corporate organization for business and operational purposes consistent with this Privacy Notice.
• To Certain Third Parties. We may disclose or make available personal information to certain third parties that perform services or functions on our behalf or in connection with the Platform. These third parties may include service providers, payment processing partners, cloud and infrastructure providers, data hosting providers, analytics and monitoring providers, customer support tools, communications and email service providers, security and fraud prevention vendors, professional advisors such as auditors and legal counsel, and other vendors that help us operate, maintain, and improve the Platform.
  
  We may also disclose information to third-party platforms, affiliate networks, or other services that you choose to connect to the Platform, and such disclosures occur at your direction and as necessary to provide the Platform's functionality.
• In a Business Transfer. We may disclose or transfer personal information as part of a business transaction, such as a merger, acquisition, joint venture, corporate reorganization, financing, or sale of all or a portion of our assets. In the event of an insolvency, bankruptcy, or receivership, personal information may be transferred as a business asset in connection with such a transaction.
• For Legal and Protection Purposes. We may disclose personal information when required by law or legal process, or when we believe in good faith that such disclosure is necessary to:
  • enforce or apply our agreements and policies;
  • protect our rights, interests, property, or safety, or that of others;
  • respond to claims, disputes, or litigation;
  • protect users, service providers, or partners from fraudulent, abusive, unlawful, or otherwise improper activity;
  • or comply with applicable tax, reporting, or other legal obligations.
• With Your Consent. We may disclose or make available personal information with your consent or at your direction.

4. Cookies and Other Tracking Technologies

We may collect information through cookies and other similar tracking technologies when you access or use the Platform.

• Cookies. Cookies are small data files placed on your device or computer that often include an anonymous unique identifier. Cookies help us recognize your device, maintain your session, enable core functionality, and understand how the Platform is used. You can learn more about cookies and how to control or disable them by visiting www.allaboutcookies.org. Please note that disabling cookies may affect the functionality of the Platform.
• Log files. Like many online services, we collect information through log files. These files track actions occurring on the Platform and may collect information such as internet protocol (IP) address, browser type, internet service provider, referring and exit pages, and date and time stamps.
• Analytics and Performance Monitoring. We work with third-party service providers to perform analytics, auditing, research, reporting, and performance monitoring related to the Platform. These providers may use cookies and similar tracking technologies to collect information about your use of the Platform as described in the "Information We Collect" section above.
• Advertising and Marketing Technologies. We may work with third parties that provide advertising, marketing, or promotional services. These parties may use cookies and similar technologies to collect information about your interactions with the Platform over time and across devices in order to measure campaign performance or, where applicable, deliver interest-based advertising. Any such activities are subject to applicable law and user preferences.
• Privacy Controls. Where required by applicable law, we honor recognized opt-out preference signals, such as Global Privacy Control (GPC) signals. You may also manage certain cookie preferences through your browser settings or as described in our Cookie Notice.

5. Security Measures

We take commercially reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no system or method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of personal information. Our security practices are implemented in accordance with applicable laws, regulations, and generally accepted industry standards.

6. Retention Period

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, to support our business operations, and to comply with applicable legal, regulatory, accounting, or reporting requirements. When personal information is no longer required for these purposes, we take reasonable steps to dispose of or anonymize it in a secure manner appropriate to the nature of the information.

You may request deletion of your account or personal information, subject to applicable legal and contractual retention requirements.

7. Links to Third Party Sites and Widgets

Our Sites may include links to websites that are owned or operated by Third Parties. Our Sites may also display third party social media network widgets such as buttons or similar mechanisms from Facebook, Instagram, Pinterest, TikTok, and YouTube. These third party websites and widgets are provided for your information and convenience, operate independently from us, and are subject to their own privacy policies. This Privacy Notice does not cover the practices of those third party websites or social media networks. We encourage you to review the privacy policies of those third party websites and social media networks to understand how they collect and use information.

8. Your Choices and Privacy Rights

Depending on your location and applicable law, you may have certain choices and rights regarding your personal information, as described below.

• Opt-Out of Promotional Communications. You may opt out of receiving promotional email communications from us by updating your communication preferences in your account settings or by following the unsubscribe instructions included in our emails. You may also contact us using the information provided below. Please note that even if you opt out of promotional communications, we may continue to send you non-promotional, transactional, or service-related messages.
• Opt-Out of Text Messages. If we send text messages, you may opt out at any time by replying STOP to the applicable message. Message and data rates may apply.
• Removing Content. You may request that we remove certain content or information you have submitted through the Platform by contacting us at the email address listed below. Please note that even if content is removed from public or active areas of the Platform, copies of such content may remain in our systems for backup, legal, or operational purposes.
• Opt-Out of Targeted Advertising and Tracking. Sharing of personal information for targeted or interest-based advertising may be considered a "sale," "sharing," or "targeted advertising" under certain U.S. state privacy laws. Where applicable, you may have the right to opt out of these activities. You may also exercise opt-out rights related to online tracking technologies by using recognized opt-out preference signals, such as the Global Privacy Control (GPC), where supported by your browser or device and required by law.
• U.S. State-Specific Privacy Rights. Certain U.S. state privacy laws provide residents with specific rights regarding their personal information, which may include the right to request access to, correction of, or deletion of personal information; to request portability of personal information; to opt out of the sale or sharing of personal information or targeted advertising; to limit certain processing activities; and to appeal decisions related to privacy requests.
  
  We will process and respond to verifiable requests in accordance with applicable law. You have the right to exercise these rights without unlawful discrimination. Please note that these rights may be limited or subject to exceptions under applicable law.
• How to Exercise Your Rights. To submit a privacy-related request or exercise your rights, please contact us at: privacy@thepartnershiptool.com

9. International Users and Data Transfers

Your information may be transferred to, processed, and stored in countries other than your country of residence, including the United States, where data protection laws may differ. We take appropriate measures to protect personal information in accordance with applicable law.

10. Children

Our Sites are directed to adults and we do not knowingly collect the personal information from children under the age of 18. If you are the parent or guardian of a child under the age of 18, and you believe your child has provided their personal information to us, please contact us at privacy@thepartnershiptool.com.

11. Updates

We may change this Privacy Notice from time to time. We will notify you about changes to this Privacy Notice, as appropriate under applicable law, which may include notice posted on the Sites or in Communications with you.